Founder · Advisor · Investor
Nearly thirty years helping category-defining companies turn emerging products and platform shifts into scalable businesses. Now alongside founders.
Pierce Growth Partners Independent advisory for founders, CEOs, executive teams and investors commercializing innovation.
01
Director, Sales and Business Development · 1997 to 2003
Progressive leadership roles as Yahoo helped define the early digital media and advertising marketplace. Helped major brands and agencies shift investment from traditional media toward digital advertising, search and sponsorships. The lesson learned early: great products only win when paired with the right commercial engine.
02
West Region Sales Manager, Microsoft Advertising · 2003 to 2008
Led the Emerging Markets advertising organization across the western region, helping major advertisers adopt digital, search and platform-based marketing solutions. Carried market feedback back into product and go-to-market so commercial execution improved at the source.
03
Director and Industry Lead, Global Marketing Solutions · 2008 to 2019
Joined before the IPO and built and scaled an early regional enterprise commercial organization as social media emerged as a new strategic channel for global brands. Led the Technology and Telecommunications vertical across Microsoft, Apple, HP and T-Mobile, through the shift from desktop to mobile.
04
Head of Global Ads Partnerships · 2019 to 2025
Built and led the Global Ads Partnerships organization through a defining period of commercial scale, as advertising grew from roughly $100M to more than $1B, supporting a successful IPO and durable post-IPO growth. Created the Global Partner Program, and was executive sponsor for the Advertising API ecosystem.
05
Founder and Principal · 2025 to present
Partnering with founders, CEOs and investors to commercialize innovation, build high-performing teams and scale enduring businesses, using three decades of operator experience to navigate inflection points with clarity.
Great leaders don’t wait for certainty. They confront change, align good people around a common purpose, and move through adversity together.
It’s how I lead. It’s how I build. It’s how we win, together.
Where he is backing and building today.
Advisor and investor
Commerce Science Corporation is building a next-generation commerce platform that enables organizations to create and operate scalable networks of online stores.
His roleAdvising the company on market positioning, go-to-market strategy, strategic partnerships and the development of its managed-services offering.
Growth and strategic advisor
BELABAGS is an emerging accessories brand bringing elevated, design-forward handbags to consumers at an accessible price.
His roleLeading brand positioning, agency and advertising strategy, creator content and customer acquisition as the company prepares to launch and scale across Amazon and future commerce channels.
Angel investor and strategic contributor
KARA is building AI infrastructure that helps private-market firms transform fragmented data into actionable intelligence.
His roleSupporting the company’s enterprise positioning, fundraising narrative and go-to-market strategy as it develops its platform and market opportunity.
Broader areas of work
Perspective for institutional investors and executive research firms on digital advertising, technology platforms, AI commercialization, monetization and industry dynamics.
Advising leadership teams on commercialization, revenue strategy, strategic partnerships, organizational design and market positioning, at the stages where those decisions compound.
Commercializing innovation. Building enduring growth.